SPOTLIGHT ON YEAR’S BEST FASHION FILMS: Adida’s “Your Future is Not Mine” by Terence Neale

Terence Neale Directs “Your Future is Not Mine” for Adidas

We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.

Next up is Adida’s “Your Future is Not Mine” by Terence Neale.

From BoF:

With a clear message of individuality and empowerment, this short film by Adidas, directed by Terence Neale, follows some of today’s most influential pop culture figures, artists and content creators, including stylist-entrepreneur Luka Sabbat(named the Internet’s coolest teenager) and Cleveland Cavaliers basketball player Iman Shumpert, as they chart their own path through a haunting landscape of gang violence, social media clones and soulless nine-to-five jobs.


CAMPAIGN: Alberta Ferretti Spring 2017 by Steven Meisel

SPOTLIGHT ON YEAR’S BEST FASHION FILMS: Kenzo’s “Snowbird” by Sean Baker