SHAWN MENDES: Tommy x Shawn ‘Classics Reborn’ Capsule Collection

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Tommy Hilfiger teams up with singer/songwriter Shawn Mendes to produce perfect summer tips for a ‘Classics Reborn’ Capsule Collection. For the campaign Shawn is joined by his sister Aaliyah Mendes, artist/singer-songwriter and friend Jon Vinyl, art producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, activist for change Deprise Lons and models Yvesmark Chery and Anita Jane Pathammavong.

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Mendes is an advocate for sustainability and so it is always going to be an important part of any project he signs up to. “I think like there’s very, very few brands and very, very few people who have been as influential for as long as Tommy Hilfiger has, and to have him take a stand and really deep dive into processes and figure out how to do things as sustainably as possible is just incredible.” One technique that really impressed Mendes was the use of Recycrom, which is pigment powders made from clothing and manufacturing waste.

The 28-piece collection also found ways to be more circular and to create new fibres out of recycled textiles, instead of relying on virgin resources. The collection uses Circulose, a fibre that is made from recycled textile waste. Stand-out items include a stars and stripes rugby shirt which is made from a recycled and organic cotton blend and a varsity jacket which has sleeves made from Econyl, regenerated nylon that is made from plastic waste including fishing nets. -Vogue UK

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