SHAWN MENDES: Classics Reborn for Tommy Hilfiger by Craig McDean

CAMPAIGN Shawn Mendes for Tommy Hilfiger Classics Reborn by Craig McDean. 2022, www.imageamplified.com, Image Amplified3

Craig McDean works with Canadian singer/songwriter Shawn Mendes and Tommy Hilfiger to deliver their “Classics Reborn” 2022 campaign full of style and sustainability.

“I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans. Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve.” -Shawn Mendes

CAMPAIGN Shawn Mendes for Tommy Hilfiger Classics Reborn by Craig McDean. 2022, www.imageamplified.com, Image Amplified2

“Shawn’s not only a multitalented musician — he also represents a new generation of Future Makers who understand the need for action. By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.” -Tommy Hilfiger Press Release

CAMPAIGN Shawn Mendes for Tommy Hilfiger Classics Reborn by Craig McDean. 2022, www.imageamplified.com, Image Amplified1

As part of the “Play It Forward” collaboration, Mendes — who wore a Tommy Hilfiger suit to the Met Gala earlier this month — will serve as an ambassador for the brand by appearing in campaigns and co-designing his own Tommy Hilfiger capsule. The clothing brand, meantime, will support Mendes’ upcoming Wonderworld tour by designing custom, sustainably made outfits for the singer to wear on stage. –Rolling Stone

One Comment

  1. Just dissapointing in regards to to the stylist on this particular photoshoot with this participants hair styles guaranteed!✈

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