NATALIA VODIANOVA: Stella McCartney Spring 2022 at the Espace Niemeyer in Paris by Mert & Marcus

©STELLA MCCARTNEY, Photography by Mert and Marcus

Mert & Marcus works with supermodel Natalia Vodianova and Stella McCartney to help deliver the brand’s Spring 2022 campaign. Inspired by the documentary Fantastic Fungi the campaign was shot at the Espace Niemeyer in Paris.

©STELLA MCCARTNEY, Photography by Mert and Marcus

“If we want to save all our skins from the consequences of the climate and biodiversity crises, we need to stop fashion’s use of animal leather and furs. Mushrooms present a vegan alternative that can be grown regeneratively, renewably and quickly. How can you not be obsessed with these fantastic fungi.” – Stella McCartney

©STELLA MCCARTNEY, Photography by Mert and Marcus

“Presented at the Summer 2022 runway show, the Frayme Mylo™️ is the world’s first-ever luxury bag crafted exclusively from this verified vegan, certified bio-based mycelium leather alternative – available to purchase later this year. Realistic but not plastic, it helps reduce our use of petroleum-based products and does not contribute to animal agriculture – accounting for approximately 14.5% of global greenhouse gas emissions and driving the destruction of vital ecosystems like the Amazon. Key Summer 2022 styles also feature hand-drawn mushroom prints on fringed trousers and shrunken waistcoats, contrasted with biophilic cut-out pieces on compact knit tops and form-fitting dresses. Pulling heavily from nature’s vibrancy, we evolve our signature effortlessness – evoking a sensual femininity, whilst encouraging Stella women to redefine sexiness through feelings of softness and lightness.” – from Stella McCartney

©STELLA MCCARTNEY, Photography by Mert and Marcus©STELLA MCCARTNEY, Photography by Mert and Marcus

©STELLA MCCARTNEY, Photography by Mert and Marcus
©STELLA MCCARTNEY, Photography by Mert and Marcus

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