GUCCI: Måneskin fronts ‘Gucci Ariai’ Fall 2021

CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified3

Mert & Marcus works with Måneskin and Gucci for their ‘Gucci Aria’ Fall 2021 campaign to deliver a celebration of their hundredth anniversary.

“To celebrate its centenary, the House paid homage to Guccio’s beginnings and presented the Gucci Aria campaign where they capture the secretive and seductive atmosphere in the London lodging in the form of a fictitious clubhotel. Additionally, the location is also a nod to the music video for Madonna’s ‘I Want You’—soundtrack to the colour-saturated Gucci Aria film.” -Melissa Foong, August Man

“Guccio Gucci started his first job at the Savoy Hotel where he kept many titles—dishwasher, waiter, bellboy, concierge were among the few. However, the pinnacle of his career was a lift attendant. Known as the preferred overnight spot for a number of celebrities and politicians who visited London, Guccio had the honour to give an elevator ride to the likes of Claude Monet, Marilyn Monroe, Frank Sinatra, Winston Churchill and countless others. He observed and learned their styles—clothing, accessories, jewellery, manners and habits. From there, he went on to found the House of Gucci in 1921.” -Melissa Foong, August Man

Jonathan Kaye styles Måneskin members Victoria de Angelis, Damiano David, Thomas Raggi & Ethan Torchio. Models also included are Pleun Keijsers, Cheikh Niang, Victor Norberg & Solha Park. Rounding out the team Diane Kendal on make-up, Alessandro Michele with creative direction, Paul Hanlon on hair and Christopher Simmons covers art direction.

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/Ob570Cescv4″ title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified5CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified6CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified7CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified4CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified1CAMPAIGN Måneskin for Gucci Aria Fall 2021 by Mert & Marcus. www.imageamplified.com, Image Amplified2

MEGAN: On Her Re-Emergence in Hollywood + More

BRUCE LABRUCE: Challenger of Normative Standards Within Gay & Queer Culture