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AMI: Modernised Parisian Cool for Spring 2023 PFW
AMI delivered “modernised Parisian cool” for its Spring 2023 show at the Paris Fashion Week runway and here are some highlights! Photos shot backstage by Sonny Vandevelde.
“Ami was an exclusively menswear label from its founding in 2011 until as recently as 2019, when it expanded into womenswear. This evening Mattiussi expanded his menswear modus operandi—the presentation of carefully idealized observational fashion via looks and pieces based on real Parisian types and stereotypes but then applied with a cleverly restrained patina of enhancement—completely comprehensively to womenswear. There was a formidable array of bags, a new category, and shoes all intricately detailed with the logo that Mattiussi first doodled as a student. Multiple dialects of bourgeois archetype—including some apparently modeled on French editors of Vogue—were gently mashed together to create a beguilingly approachable and good-natured French wardrobe.” – Vogue
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