Following Dolce and Gabbana’s Alta Moda in Naples, I could not have felt more proud and in total admiration. Being from Pompei, the world famous Italian archeological site, I know Naples as not just the closest city but also the symbol of my southern Italian roots. Watching what the fashion duo was able to organise in those streets where I usually have pizza with my friends or where I go shopping, my eyes simply shone in adoration.
Let’s start from the advertorial campaign inspired by Alta Moda. The pictures, savvily shot by the brave Franco Pagetti (who frequently shoots in war zones like Afghanistan and Kosovo) show the luxurious garments in the real streets of Naples. This combination of roughness (think about the cobbled streets or from the walls covered in graffiti) and exquisite elegance of every piece of clothing, makes these pictures stand out. It is impossible not to stop and look at every detail shown when you go through a fashion magazine or you spot a billboard in town. Then you also have the added bonus of noticing how the Neapolitans enjoyed themselves in such a setting, unaware of the fact that thousands of people will see their faces in glossy magazines all over the world.
The Alta Moda fashion show took part in San Gregorio Armeno, the street that for locals means craftmanship and creativity. Artisans here make by hand those characters that Italians use to embellish the nativity scene at Christmas. It’s a tradition that goes back centuries if not a millennium, and represents the heart of Neapolitan artisanship. As I watched highlights and videos of the catwalk I couldn’t help thinking that those models and gorgeous dresses were like those statues, so beautiful and decorated, just in flesh and bone.
But the catwalk was only one of the many events Dolce and Gabbana finely crafted to entertain their guests, show the world Naples and promote their Alta Moda. First was the exclusive aperitif in Villa Pignatelli the day before the fashion show. Then there was the extravagant banquet at Castel dell’Ovo (Yes, they reserved a whole castle!). These, along with the closing soirée on the seaside, elevated Dolce and Gabbana Alta Moda as special experience beyond the usual fashion event.
Therefore yes, having watched from afar all these events, clothes and delighted guests, I guess it is not that crazy to desperately desire to get some tickets for whatever event Dolce and Gabbana are planning next.
Maybe this year I will try something I haven’t done in a long time: to write that letter to Santa. And I hope he will pull some strings so that I will find under my Christmas tree, my dear tickets (If VIP, even better, Santa… if you are reading this.). At least I can try.