FASHION FILM: Kenzo “World” Le Nouveau Parfum! Directed by Spike Jonze
Kenzo just served up a reminder as to why we fell for the fashion brand in the first place. Not too long ago social media was reeling from the disappointing first looks at their collaboration with H&M. After Kenzo suddenly exploded into ubiquitous Bro Wear mass appeal this summer, some were whispering that Kenzo had lost their cool.
What a turnaround. Kenzo, being the brand that gave David Lynch license to work over the runway formula, allowed Spike Jonze to flip the well familiar formula for the perfume commercial. Kenzo and Jonze have totally trolled the fashion film genre to hilarious effect.
W Magazine proclaims it to be the best music video of the year. Yes, it’s quite similar to Fatboy Slim’s “Weapon of Choice” video. But “Weapon of Choice” is gold standard for music videos. Kenzo’s commercial has been crafted by pop counter culture royalty. This Kenzo partnership is a stroke of genius.