LOOKBOOK: Gucci Pre-Fall 2017

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Gucci Pre-Fall 2017

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TOP TEN BIG FASHION NEWSMAKERS FOR 2016: Alessandro Michele and Marco Bizzarri’s Gucci Comeback Strategy

Support for Gucci creative director Allessandro Michele lies at the heart of the Gucci comeback strategy. Image Amplified www.imageamplified.com
Support for Gucci creative director Alessandro Michele lies at the heart of president and chief executive Marco Bizzarri’s Gucci comeback strategy.

Gucci’s Chief Executive Backs Alessandro’s Work in Retail to Boost Brand Desire

Gucci’s resurgence has been creative positive news for some time now. Not surprisingly, this is not by accident. Creating brand desire and supporting creative director Alessandro Michele are at the heart of Marco Bizzarri’s Gucci comeback strategy. From Bizzarri’s interview at BoF:

“You can have super players, but then if the game doesn’t go in the right direction, then it doesn’t matter. Especially in this industry, people make a difference. So without Alessandro, without the team that I have, it would not be possible to achieve this result,” he reflects. “There is no doubt.”

Read more about how Gucci president and chief executive Marco Bizzarri’s Gucci comeback strategy at BoF. For a complete list of BoF’s Top 10 Newsmakers of 2016, read below.  Continue reading “TOP TEN BIG FASHION NEWSMAKERS FOR 2016: Alessandro Michele and Marco Bizzarri’s Gucci Comeback Strategy”

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SPOTLIGHT ON YEAR’S BEST FASHION FILMS: “Gucci Spring Summer 2016” by Glen Luchford

Glen Luchford Directs “Gucci Spring Summer 2016” Campaign Fashion Film

 We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.

Next up is “Gucci Spring Summer 2016” by Glen Luchford. 

From BoF:

For Gucci’s Spring/Summer campaign, creative director Alessandro Michele teamed up with photographer Glen Luchford for a third consecutive season. Set to Q Lazzarus’ “Goodbye Horses” and shot in Berlin at the notorious BahnhofZoo station and on the rooftop of the Maritim Hotel, the resulting video depicts a collective of bohemian peacocks joyously fleeing the local police with clear references to UliEdel’s controversial 1981 film Christiane F.

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CAMPAIGN: Gucci Spring 2017 by Glen Luchford

CAMPAIGN Gucci Spring 2017 by Glen Luchford. Alessandro Michele, www.imageamplified.com, Image Amplified (10)

Gucci Spring 2017

Mo: Cy Twombly, Mario Schifano & Laura Betti

St: Alessandro Michele

Ph: Glen Luchford

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LOOKBOOK: Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017

LOOKBOOK Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017. www.imageamplified.com, Image Amplified5

Gucci Pre-Fall 2017

Mo: Elibeidy Danis & Nicole Atieno

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ARIANNE PHILLIPS ON WORKING WITH MADONNA, IN BILLBOARD: “She’s an Artist Who’s Seen by the World.”

Arianne Phillips designed costumes for Madonna's Rebel Heart Tour. "She's an artist who's seen by the world," says the stylist of Madonna in an interview with Billboard Magazine. Image Amplified www.imageamplified.com
Arianne Phillips on working with Madonna: “She’s an artist who’s seen by the world.”  Their relationship has lasted nearly twenty years, and the stylist recently designed costumes for the Rebel Heart Tour.

Arianne Phillips Describes Her Work with Madonna

By now we all know Madonna collaborates with some of the biggest names in fashion. After all, she’s been combining music, fashion and politics for over twenty-five years. Jean Paul Gaultier’s architectural cone bra, Dsquared2’s denim, Moschino’s black and gold leather streetwear. Any mental image of Madonna incorporates a well choreographed pose dressed in a heightened version of what’s hottest in fashion at the moment.

However, maybe somewhat less known, Academy Award-nominated stylist and costume designer Arianne Phillips has put a lot of work into helping Madonna reach fashion icon status. Their relationship spans twenty years, surely making it one of Madonna’s longest lasting professional relationships. Recently, Phillips designed the first look from Madonna’s Rebel Heart Tour, for which she drew inspiration from John Galliano and Murmur.

In her interview with Billboard,

Madonna's "Frozen" is one of Phillips' favorite style moments. Image Amplified www.imageamplified.com
Madonna’s “Frozen” is one of Phillips’ favorite style moments.

Phillips, who cites the 1998 “Frozen” video, the 2000 “Don’t Tell Me” video and the 1998 VH1 Fashion Awards as three of her favorite style moments, says that working with Madonna is both rewarding and challenging: ”She’s an artist who’s seen by the world.” (See videos below.)

So Arriane Phillips’ favorite Madonna style moments happened within a two-year span, apparently. We happen to be fans of her recent collaborations with Jeremy Scott and Moschino, and Gucci.  Continue reading “ARIANNE PHILLIPS ON WORKING WITH MADONNA, IN BILLBOARD: “She’s an Artist Who’s Seen by the World.””

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FASHION ILLUSTRATION: Gucci, Milan Fashion Week Spring/Summer 2017 by Storyline Illustration

FASHION ILLUSTRATION, Gucci, Milan Fashion Week SpringSummer 2017 by Storyline, www.imageamplified.com, Image Amplified (1)

Milan Fashion Week Spring 2017

Gucci

Storyline Illustration

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