Ph: Mick Rock
Gucci’s resurgence has been creative positive news for some time now. Not surprisingly, this is not by accident. Creating brand desire and supporting creative director Alessandro Michele are at the heart of Marco Bizzarri’s Gucci comeback strategy. From Bizzarri’s interview at BoF:
“You can have super players, but then if the game doesn’t go in the right direction, then it doesn’t matter. Especially in this industry, people make a difference. So without Alessandro, without the team that I have, it would not be possible to achieve this result,” he reflects. “There is no doubt.”
Read more about how Gucci president and chief executive Marco Bizzarri’s Gucci comeback strategy at BoF. For a complete list of BoF’s Top 10 Newsmakers of 2016, read below. Continue reading “TOP TEN BIG FASHION NEWSMAKERS FOR 2016: Alessandro Michele and Marco Bizzarri’s Gucci Comeback Strategy”
We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.
Next up is “Gucci Spring Summer 2016” by Glen Luchford.
For Gucci’s Spring/Summer campaign, creative director Alessandro Michele teamed up with photographer Glen Luchford for a third consecutive season. Set to Q Lazzarus’ “Goodbye Horses” and shot in Berlin at the notorious BahnhofZoo station and on the rooftop of the Maritim Hotel, the resulting video depicts a collective of bohemian peacocks joyously fleeing the local police with clear references to UliEdel’s controversial 1981 film Christiane F.
Mo: Cy Twombly, Mario Schifano & Laura Betti
St: Alessandro Michele
Mo: Elibeidy Danis & Nicole Atieno
By now we all know Madonna collaborates with some of the biggest names in fashion. After all, she’s been combining music, fashion and politics for over twenty-five years. Jean Paul Gaultier’s architectural cone bra, Dsquared2’s denim, Moschino’s black and gold leather streetwear. Any mental image of Madonna incorporates a well choreographed pose dressed in a heightened version of what’s hottest in fashion at the moment.
However, maybe somewhat less known, Academy Award-nominated stylist and costume designer Arianne Phillips has put a lot of work into helping Madonna reach fashion icon status. Their relationship spans twenty years, surely making it one of Madonna’s longest lasting professional relationships. Recently, Phillips designed the first look from Madonna’s Rebel Heart Tour, for which she drew inspiration from John Galliano and Murmur.
In her interview with Billboard,
Phillips, who cites the 1998 “Frozen” video, the 2000 “Don’t Tell Me” video and the 1998 VH1 Fashion Awards as three of her favorite style moments, says that working with Madonna is both rewarding and challenging: ”She’s an artist who’s seen by the world.” (See videos below.)
So Arriane Phillips’ favorite Madonna style moments happened within a two-year span, apparently. We happen to be fans of her recent collaborations with Jeremy Scott and Moschino, and Gucci. Continue reading “ARIANNE PHILLIPS ON WORKING WITH MADONNA, IN BILLBOARD: “She’s an Artist Who’s Seen by the World.””