Christelle de Castro in Partnership with SHOWstudio and Machine-A Directs “Open Up” for Nicopanda

 We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.

 Next up is “Open Up: Nicopanda S/S 16.”

 

From BoF:

Nicopanda’s Spring/Summer 2016 video pits good kids and rebels against each other in an epic gender-bending vogueing battle. Created by New York-based director Christelle de Castro in partnership with SHOWstudio and Machine-A, the film features Jonte’ Moaning, Mela Murder, Kaner Flex, Richard Kennedy and others, dancing to a soundtrack created by Michael Magnan and JX Cannon.