Tyrone LeBon’s “Calvin Klein Spring 2016”
We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.
Next up is Tyrone LeBon’s “Calvin Klein Spring 2016.”
In 1994, Calvin Klein released a controversial campaign for its CK One fragrance. Shot by Steven Meisel, the spot presented an indelible image of adolescent sexuality, featuring a 20-year-old Kate Moss and newcomer Jenny Shimzu. Two decades later, the brand has successfully updated the approach for the youth of today with a Spring/Summer 2016 video campaign directed by Tyrone LeBon and featuring a cast that includes Justin Bieber, Kendall Jenner, Kendrick Lamar, Abbey Lee Kershaw and FKA Twigs, all stripped to their underwear.