Fashion Update: Liberty of London’s Brand Expansion


Fashion Update: Liberty of London's Brand Expansion
According to Oscar Wilde, "Liberty is the chosen resort of the artistic shopper."


What fun is a week in the city without a stop into Liberty of London? The beloved store is one of our favorite London spots. Now it's going increasingly international. According to WWD, Liberty is expanding beyond its Nordstrom popup. Neiman Marcus and Bloomingdales will soon carry the Liberty London accessories collection. Also in the works? A series of designer collaborations.

Liberty London is grooming itself for an initial public offering planned for 2018, and relying on its particular brand of British flower power to attract investors. The London specialty store, best-known for its Tudor Revival flagship off Regent Street — built from the timbers of two British ships — and an archive packed with floral patterns, is rapidly building its own label business and brand collaborations to pump up business in the run-up to a planned IPO. Playing a critical role will be the Liberty London accessories collection, which launched internationally this year, and will be carried at stores including Neiman Marcus and Bloomingdale’s; the Flowers of Liberty collection of homeware, which has a pop-up running at Nordstrom until August 2; a print gallery planned for the store’s third floor, and a series of designer collaborations.

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Fashion Update: Liberty of London's Brand Expansion. Image Amplified
Fashion Update: Liberty of London's Brand Expansion. Image Amplified