St: Paul Cavaco
St: Natalia Bengoechea
Ph: Rowan Paier
“Women are fighting for power not only in America but all over the world, so I wanted to do something more sensual and more powerful” – Riccardo Tisci, on Dazed Digital.
The new Givenchy SS17 campaign fashion film, directed by fashion photographers Mert and Marcus, features models in a Martian desert. The concept was inspired by the healing power of crystals, and the strength of nature.
As Ricardo Tisci recently explained,
“Being surrounded by women like Marina Abramović who believe in the power of rocks and crystals, and the power of nature to human is something that really inspired me to do this collection. We need to really look after our souls and it’s something that I’m working on myself.”
The fashion campaign fashion film apparently is the story of “a young Parisian girl comes out of a club after a rave party and gets lost on a trip on Mars.”