CAMPAIGN: Gucci Cruise 2018 by Mick Rock

CAMPAIGN Gucci Cruise 2017 by Mick Rock. www.imageamplified.com, Image Amplified14

Gucci Cruise 2018

Ph: Mick Rock

CAMPAIGN Gucci Cruise 2017 by Mick Rock. www.imageamplified.com, Image Amplified15 Continue reading “CAMPAIGN: Gucci Cruise 2018 by Mick Rock”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

CAMPAIGN: Ni Ni for Gucci Eyewear Spring 2017 by Glen Luchford

CAMPAIGN Ni Ni for Gucci Eyewear Spring 2017 by Glen Luchford, www.imageamplified.com, Image Amplified1

Gucci Eyewear Spring 2017

Mo: Ni Ni

Ph: Glen Luchford

CAMPAIGN Ni Ni for Gucci Eyewear Spring 2017 by Glen Luchford, www.imageamplified.com, Image Amplified2 Continue reading “CAMPAIGN: Ni Ni for Gucci Eyewear Spring 2017 by Glen Luchford”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

LOOKBOOK: Gucci Pre-Fall 2017

LOOKBOOK Gucci Pre-Fall 2017. www.imageamplified.com, Image Amplified1

Gucci Pre-Fall 2017

LOOKBOOK Gucci Pre-Fall 2017. www.imageamplified.com, Image Amplified3 Continue reading “LOOKBOOK: Gucci Pre-Fall 2017”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

TOP TEN BIG FASHION NEWSMAKERS FOR 2016: Alessandro Michele and Marco Bizzarri’s Gucci Comeback Strategy

Support for Gucci creative director Allessandro Michele lies at the heart of the Gucci comeback strategy. Image Amplified www.imageamplified.com
Support for Gucci creative director Alessandro Michele lies at the heart of president and chief executive Marco Bizzarri’s Gucci comeback strategy.

Gucci’s Chief Executive Backs Alessandro’s Work in Retail to Boost Brand Desire

Gucci’s resurgence has been creative positive news for some time now. Not surprisingly, this is not by accident. Creating brand desire and supporting creative director Alessandro Michele are at the heart of Marco Bizzarri’s Gucci comeback strategy. From Bizzarri’s interview at BoF:

“You can have super players, but then if the game doesn’t go in the right direction, then it doesn’t matter. Especially in this industry, people make a difference. So without Alessandro, without the team that I have, it would not be possible to achieve this result,” he reflects. “There is no doubt.”

Read more about how Gucci president and chief executive Marco Bizzarri’s Gucci comeback strategy at BoF. For a complete list of BoF’s Top 10 Newsmakers of 2016, read below.  Continue reading “TOP TEN BIG FASHION NEWSMAKERS FOR 2016: Alessandro Michele and Marco Bizzarri’s Gucci Comeback Strategy”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

SPOTLIGHT ON YEAR’S BEST FASHION FILMS: “Gucci Spring Summer 2016” by Glen Luchford

Glen Luchford Directs “Gucci Spring Summer 2016” Campaign Fashion Film

 We’d only slightly be overstating the case by claiming we live for a well-made fashion film. Fashion in film can make or break a mood, reveal secrets about heroes and villains alike, transport us to a specific time and place. Fashion can live and breathe, moving through seasons and physical space. So why not use a moving medium to capture and describe that movement? Luckily designers and brands are embracing fashion film, more and more, to tell their brand stories. Inspired by BoF’s Top 10 Fashion Films of the Season, we’re going to offer an end-of-season glimpse of some of the year’s best fashion films.

Next up is “Gucci Spring Summer 2016” by Glen Luchford. 

From BoF:

For Gucci’s Spring/Summer campaign, creative director Alessandro Michele teamed up with photographer Glen Luchford for a third consecutive season. Set to Q Lazzarus’ “Goodbye Horses” and shot in Berlin at the notorious BahnhofZoo station and on the rooftop of the Maritim Hotel, the resulting video depicts a collective of bohemian peacocks joyously fleeing the local police with clear references to UliEdel’s controversial 1981 film Christiane F.

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

CAMPAIGN: Gucci Spring 2017 by Glen Luchford

CAMPAIGN Gucci Spring 2017 by Glen Luchford. Alessandro Michele, www.imageamplified.com, Image Amplified (10)

Gucci Spring 2017

Mo: Cy Twombly, Mario Schifano & Laura Betti

St: Alessandro Michele

Ph: Glen Luchford

CAMPAIGN Gucci Spring 2017 by Glen Luchford. Alessandro Michele, www.imageamplified.com, Image Amplified (11) Continue reading “CAMPAIGN: Gucci Spring 2017 by Glen Luchford”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.

LOOKBOOK: Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017

LOOKBOOK Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017. www.imageamplified.com, Image Amplified5

Gucci Pre-Fall 2017

Mo: Elibeidy Danis & Nicole Atieno

LOOKBOOK Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017. www.imageamplified.com, Image Amplified6 Continue reading “LOOKBOOK: Elibeidy Danis & Nicole Atieno for Gucci Pre-Fall 2017”

Image Amplified: The Flash and Glam of All Things Pop Culture. From the Runway to the Red Carpet, High Fashion to Music, Movie Stars to Supermodels.